Coco Chanel once said that “if you’re sad, add more lipstick and attack.” It’s true that a good lipstick can really make your entire look, even if you’re just wearing a t-shirt and jeans. In fact, you can wear your favorite lipstick and nothing else, and you’ll be just fine.
As an entrepreneur in the makeup industry, this fact means that there’s a huge market for lipstick products. When you choose the right company to manufacture lipstick, and focus on creating a high-quality, high-performance product, you’re well positioned to attract customers and increase sales. But what exactly are the elements of a good lipstick product?
- The Right Color
Lipsticks come in all sorts of colors and if you’re a brand, you’d want to be famous for a specific color. Think Mac’s Ruby Woo or Chanel’s Rouge Allure. These colors have become synonymous with their brand, and it’s something that you should strive for if you’re getting into makeup. A good way to find the perfect colors for your brand is to do a lot of research. Look at studies about lipstick shades, think about your target customer and study trends to know exactly what colors are selling well in the market that you’re in. Start with a few shades, including neutrals and classics, and work your way from there. A good manufacturer should be able to formulate these shades for you.
- The Right Pigmentation
A good lipstick isn’t just about color, it’s also about pigmentation. In fact, good pigmentation can be the difference between a good and mediocre product. Your lipstick product should offer true-to-color pigmentation with just one or two applications, so customers can really get the full value for their money. Whether it’s a neutral or bold color, intense pigment will not only make the color look good on the lips but also last there for a long time.
- The Right Formula
It doesn’t matter the color or finish, customers always look for a lipstick that doesn’t feel dry and heavy on the lips, especially when worn for the entire day. This is why it’s very important to find a manufacturer that can create the perfect formulation for your lipstick in different finishes. This will help you ensure that you’re offering a good-quality product that consumers would always want to have in their makeup kit. Your lipstick should also have moisturizing properties that help to keep the lips soft and supple and not dry when the product is worn.
Finally, a good lipstick should last for as long as possible without the need to re-apply constantly. A lot of consumers prefer to use long-lasting lipstick that lets them enjoy their makeup without having to worry about fading or smudging. Most lipsticks these days are also transfer proof, which would be a huge advantage if you’re formulating your own lipstick product.
Still haven’t found the right manufacturer for your lipstick? Choose MPlus Cosmetics—an Italian expert in private-label lipsticks. They offer a variety of high-quality formulas in creamy, matte, satin, and sheer finishes, plus customizable bullet shapes to perfectly reflect your brand’s identity. Contact them today to start creating your unique lipstick line!
