Serving guests with the utmost level of care and hospitality is the primary goal of every hotel. Every hotel wants the guests who check in to leave with good memories and, of course, the reason for them to come back. With the incorporation of technology, AI [Artificial Intelligence] in the hospitality sector has transformed the ways hotels render their services, keeping in mind the individual’s taste and preferences.
This amalgamation not only boosts the experiences of the guests but also aids in developing proficiency in the everyday activities of the hotel. This integration can be best seen when the guests wish to make a hotel booking reservation.
As you read through, you will notice how the virtual assistant has personalized the guest’s experience prior to booking and during their stay at the hotel.
Personalization
Every hotel aims to meet the individual guest preferences and to make their experience a good one. Therefore, its a need to opt for personalization, which guarantees that the demands and choices are met to fill the customer’s level of satisfaction and reliability.
The virtual assistant plays a significant role by analyzing the past behavior of the guest and prompting suggestions that eventually fall in line with their expectations.
Impetus to Experience
The virtual assistant in the hotel sector not only performs the hotel tasks but also caters to a vast range of tasks pertaining to guests as their primary objective.
- 24/7 Availability: Unlike humans, these virtual assistants are always available to provide their services. Therefore, they are competent enough to deal with various queries that the guest might face during their stay or before their stay at the hotel.
- Reservations: Physical reservations cannot always be possible. It is here the role of the Virtual assistant is crucial. With the aid of this assistant, the guest are well aware of the services that the hotel provides, the packages, the offers, the availability of type of room, etc. Thus, providing seamless help in the hotel booking reservation.
- Customized Offers: Thanks to the process of data analytics, guests now have hassle-free experiences during their stay at the hotel. The data analytics enable the virtual assistant to understand the past behavior of the concerned guests and provide offers and discounts to regular guests when they avail services of the hotel, such as- spa, lounge, and tours.
- Accessibility: Virtual assistants exist in a domain where people come from diverse backgrounds and cultures, so make sure that there isn’t a gap in communication. Having multi-lingual support from the AI ensures that guests receive customized and accurate details.
- Handsfree experience: With the robust transformation in science and technology, the virtual assistant has gone a step ahead. The guests, by using tools such as Alexa and Google Assistant, ensure that the experience during hotel booking reservation is at its peak. These tools enable the guests to control various tasks such as changing the color of the light, altering room temperature, etc., by just voice instructions.
Challenges
Data protection is a concern for both the hotel and the guests. A lot of guests check in at the hotel and vital information is shared by them with the management. The hotel should ensure that this data is well protected from any breaches.
Therefore, strict security measures should be taken for the protection. Another challenge pertains to the hotel’s hospitality. There is no doubt that virtual assistants provide the utmost efficiency, but there should also be humans to cater to the needs of the guests.
Conclusion
Virtual assistants have successfully enhanced the level of experience that the guests receive during hotel booking reservations. They make sure that the guests have no problems during or prior to their stay.
