Consumers in Indian cities want speed and ease. Instant delivery apps now allow people to order and receive basic items within minutes. Cold drinks are among the most requested products on these platforms.
Hot weather, surprise guests, or evening cravings have all made cold beverages a frequent buy. Demand continues to rise across large cities and smaller towns. It is essential to see which drinks are leading and how ordering habits change with time.
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What’s Driving Cold Drink Demand on Delivery Apps
Speed is the primary driver. Consumers are now used to receiving groceries, snacks, and drinks within 10 to 30 minutes. Unlike traditional purchases, this mode of delivery is spontaneous. Many cold drink orders are made during late evenings or weekends when people relax or entertain guests. Quick delivery platforms also capitalise on:
- Heatwaves and weather conditions
- Seasonal festivals and social gatherings
- On-demand bulk orders for home events
- Last-minute purchases during meals
These patterns have made cold drinks one of the most ordered categories year-round.
Top Performers: What People Are Ordering Most
A few brands dominate the instant delivery landscape among the options. Two cold beverages consistently ranked high across cities are Fanta cold drink and Thums Up drink. Why these two?
- Fanta cold drink appeals to consumers who prefer fruit-flavoured beverages. It is especially popular during summer and school holidays.
- Thums Up drink remains a top choice for its strong taste and wide brand recognition. It is commonly ordered with meals or snacks.
These drinks are regularly included in combo offers, which adds to their popularity. Their availability in multiple sizes and formats makes them suitable for solo consumption or sharing.
Peak Ordering Times and Behaviours
Most cold drink orders take place between 7 PM and 11 PM. During this window, users place dinner orders or pick snacks for get-togethers. A smaller but growing segment also places early morning orders for drinks like Thums Up drink and Fanta cold drink during travel or work-from-home routines. Fast-moving stock often includes:
- 250ml or 500ml bottles for single use
- 1-litre bottles for family meals
- Multipacks for events or weekends
These patterns reflect a shift in how cold drinks are consumed in urban homes.
How Trends Differ Across Cities
Consumer preferences vary slightly across regions:
- Metro cities see higher sales of premium cold beverages.
- Tier 2 cities consistently demand classic flavours like the Thums Up drink.
- Student-heavy areas favour lighter, fruitier options like Fanta cold drink.
These distinctions help sellers predict inventory needs and seasonal demand spikes.
Why These Trends Matter
Understanding what people order through instant delivery can help retailers and suppliers plan better. Cold drinks are no longer just occasional buys. They’re tied to convenience, time of day, and social moments. Sellers who keep popular items like Fanta cold drink and Thums Up drink ready for instant dispatch can benefit from higher order volumes and customer retention.
