Fashion today resembles the spin on a roulette wheel—a rush of fleeting trends that give you instant gratification. But what lies beneath this temporary excitement is the troubling reality of overconsumption that takes a serious toll on the planet and its people.
Producing just one pair of jeans requires 2,600 gallons of water. Yet, perfectly good clothing is often discarded simply because it no longer provides that dopamine hit of newness – a habit that is anything but eco-friendly. Basically, we are using up too many (often limited) resources to create heaps of clothes, only to let them mold in landfills.
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So, how do we fix this?
Instead of treating fashion as disposable, we should extend the life of our clothes, whether through mindful shopping, repair, resale, swapping, or upcycling. Giving our clothes a second chance redefines fashion as a cycle of renewal rather than a one-way trip to the landfill.
Speaking of eco-consciousness, there are several brands that are constantly challenging the throwaway culture of traditional fashion, favoring slower impactful fashion approaches.
We hope that the following list of sustainable fashion brands will help you in your pursuit of more ethical yet quality clothing.
Reformation: Reforming fashion, Responsibly.
Worn by influential celebrities like Meghan Markle and Emily Ratajkowski, Reformation has set new standards for sustainable style in the fashion industry. Founded in 2009 in Los Angeles, the brand roots in re-tailoring vintage garments before slowly expanding into original pieces. This shows their early dedication to reducing waste and their mission to expand sustainable fashion to everyone.
Sustainability is not a word that Reformation takes lightly—it is the foundation of everything that they do. With a focus on planet-friendly fabrics like Tencel™ and linen, Reformation creates pieces that minimize the environmental footprint that is usually associated with traditional textile productions.
Their commitment extends beyond fashion.
Reformation’s love for the planet does not just stop at statement clothes; every piece of their packaging is either recyclable or compostable. When you shop from Reformation, you are not just taking home a new piece of clothing but a part of sustainable culture itself. Just when you think that the purchase process ends at the checkout? Reformation presents you with an array of resources—including care instructions, resale options, and recycling programs that help you extend the shelf life of your favorite pieces and keep fashion out of landfills.
The cherry on top?
Reformation features a collection that has you covered for every occasion—from casual brunch dresses to intimate wedding attires. Their lineup has all the essentials, including linen staples, breezy dresses, statement tops, activewear, and effortlessly chic basics—all made with sustainability in mind.
Reistor: pronounced: Re“store”
Are you still under the notion that eco-friendly fabrics come only in shades of oatmeal? Reistor is here to prove you otherwise. Since their 2021 debut, they have been shattering sustainability stereotypes with stunning silhouettes and a modern palette. Having taken a fresh take on sustainability fused with timeless luxury, they made a standout impression at the 76th annual Cannes Film Festival.
Reistor’s love affair with hemp is no secret. As the cornerstone of an entire collection, hemp fabric stands out for its minimal environmental impact, producing fabrics that are naturally antimicrobial and gentle on your skin. Their hemp lineup features dresses, jumpsuits and pants that are guaranteed to turn heads.
Or, as they like to say, “Once you go hemp, you can’t go back!”
The brand’s fabric portfolio extends beyond its signature hemp — similar to a beautifully curated charcuterie board of sustainable fabrics, where you can pick and choose planet-friendly pieces based on your mood or the occasion.
Whether you’re curled up at home with a good book or out navigating the hustle of the city, Reistor has you covered with their Modal and Tencel™ pieces that are mindfully designed to help you celebrate everyday movements with ease. When cotton is added to their mix, it’s mostly organic. From the softest loungewear to chic yet comfy everyday pieces, they ensure each piece helps you feel good – inside and out.
Harvest and Mill: From Seed to Stitch
Most fashion brands rely on the use of synthetic fabrics like nylon and polyester, while outsourcing everything from growing the cotton to shipping raw materials across continents. This not only leads to a significant amount of pollution but also hidden labor issues.
Garment workers (mostly women and often children) are paid shockingly low wages, forced to meet impossible deadlines, and subjected to dehumanizing working conditions. Beyond the physical toll, they endure emotional labor: constant fear of job loss and the crushing weight of systemic exploitation. Their lives are reduced to output measured in stitches per minute, not dignity or rights.
The Solution? Cutting down the middlemen.
With a fully USA-based, seed-to-stitch model, Harvest and Mill keeps every step of the supply chain close to home just local farmers, local mills and local sewers. The shorter the distance raw materials travel, the lower the environmental cost. They are building a better place for their community and us (Yes! Us).
Are your clothes telling a story?
If you shop at Harvest & Mill, the answer is yes! Each piece features work by local artists who grow or forage their dye materials, producing natural colors that are rooted in tradition and innovation.
Isn’t all cotton the same?
Not quite. Harvest & Mill uses 100% organic and entirely toxin-free cotton. That means zero microplastic pollution and less water usage. Their signature undyed, unbleached fabrics celebrate cotton in all its earthy glory. And when they do use color, it’s done the right way using only EPA-compliant processes.
Does even their packaging have a conscience? Absolutely. Harvest & Mill uses heavy-stock paper mailers printed with soy and vegetable inks instead of plastic poly bags. It’s shipping that doesn’t ship your values off the edge.
Don’t believe us? Hurry over and explore their collection to experience what mindful, earth-friendly fashion truly feels like.
Toad & Co: At it since ’96
Proving that clothes can make you feel good and do good since the days of two-way pagers and cassette tapes. Born in 1996 with a love for the simple life and a deep respect for the planet, Toad & Co has turned sustainable fashion into a lifestyle that’s equal parts laid-back and forward-thinking.
Their motto? Do more with less. And have fun doing it.
Whether it’s supporting American jobs, helping consumers shop more mindfully, or giving back to nonprofits, they’re proof that business can be a powerful force for good. Toad & Co skips the synthetics whenever possible, opting for plant-based fibers that perform just as well—with a much lighter environmental footprint. Their top choice? Tencel™. Made from eucalyptus wood pulp, it is breathable, moisture-wicking, and antibacterial.
They also feature a variety of recycled fibers—turning used wool, cotton, polyester, and even post-consumer plastic water bottles into fresh new pieces that feel just as good as they look. It’s fashion that puts an end to landfill.
Whether you’re dressing for comfort, style, sustainability—or all three—Toad &Co has you covered. We are talking super-soft organic cotton tops, cozy knits, pants, and leggings designed to go the distance, and dresses so versatile they’ll take you from Monday meetings to weekend adventures without missing a beat.
POPLINEN: Planet Love
“Pop” stands for the effortless spark you bring to every outfit, while “Linen” links you to clean, breathable, plant-based fabrics that feel just as good on your skin as they are for the Earth. Together? POPLINEN is a brand all about proving that style, sustainability, and inclusivity can all coexist beautifully.
How is POPLINEN’S taking care of fashion waste? With creativity and community.
They keep their production runs limited to reduce overstock and reuse fabric offcuts to make baby onesies that are both adorable and efficient. They also use low-waste cutting techniques and encourage customers to buy and sell through POPLINEN Pre-Loved, their dedicated resale platform that has already diverted over 1,000 pounds of clothing from landfills.
Because extending the life of clothing isn’t just a trend—it’s essential.
Talking of essentials, The Take Back Bag program by POPLINEN deserves a moment of its own. Here, you can order one of these cute bags, fill it with gently used clothing you’re ready to part with and send it back. In return? You can earn $20 in Closet Cash to spend on POPLINEN’s sustainable styles.
From ultra-soft Tencel tops and breathable linen layers to flattering organic cotton basics and timeless essentials, POPLINEN’s lineup has you covered. Whether you’re at home, powering through meetings, or heading out for a last-minute date night, these pieces move with you, fit your vibe, and support your values every step of the way.
Final Thoughts
If you’ve been waiting for a sign to switch to sustainable fashion — this, is it.
Because it is not just a trend—it is the future of fashion. Sustainable fashion brands are emphasizing on the idea that fashion should not be fleeting, or careless—rather it should encourage people to view fashion as a meaningful form of expression—one that can be both beautiful and responsible.
Every piece is a decision. A commitment. A refusal to treat clothing like it’s disposable.
With every conscious choice—be it a compostable mailer, a low-impact fabric, or a resale platform—we’re rewriting the story of fashion to be one that supports people and the planet.
