It’s more than just designing a bottle or choosing a label while creating a signature look for your fragrance line. This is the way to build your identity and help you to reach your targeted audience. Selecting a product is all about giving customers a sense of how your product is different from the rest.
There are hundreds of brand displays in front of the customer when he visits the market. One unique feature of your brand is helping your customers to find the products they need. Don’t know how you can do this. I will make it easy for you. You just have to read this guide till the end, and you will understand the complete framework.
Explore Your Brand Identity
This is the process of finding the uniqueness of your brand that helps customers understand why they choose you over others. This refers to the personality of your brand. Help customers to understand for which class your products are made. Are they made for high-end customers or for those who prefer budget-friendly items?
After doing this, people will clearly understand whether the particular perfume is for them or not.
- Find Your Target Audience: While making your product, you should be well aware of your target audience. But how do you find them? Running a marketing campaign and survey will help to explore your audience that is willing to buy your product. You can note the remarks, like what they feel about your product. This information not only helps to improve your product but also lets you know what kind of people are taking more interest in your product.
- What Evokes Their Emotions: By organizing a survey, you can do different experiments with people who appreciate your items. You can ask questions such as what is the thing they like the most about your product. How they feel after using the product or which thing grabs their attention. Answers to these questions help to understand the key elements of your product. It can be the colors, perfume bottle style, packaging, and many more. Once you know it, you can focus more on them in the future compared to others.
- Uniqueness in Your Fragrance: Try something different from the rest of your competitors. Going with traditional fragrance will not help you to build your own identity. If you want to target a larger audience, you have to show them how your fragrances are different. What are the qualities that they never find in other products?
Creating Appealing Packaging
Why is it necessary to work on the packaging? When a customer comes across any product, the first thing that he notices is the packaging. So, if you are using standard packaging for your perfume, do you think customers will notice it? That is why custom packaging comes in. In this approach, you have the option to create custom perfume boxes that reflect your brand’s personality. You can enjoy the freedom to use any color, design, and materials, which increases the chance of making your product sound unique. In this way, you can build your presence, allowing people to explore your items.
- Design for Your Audience: While designing your packaging, you have to keep the audience in mind. What does that mean? This means you have to be well-informed about the things your customer loves. Think about the features that your customer always desires in their products. If your items have a unique feature, how will your customer know it? The answer lies in packaging. You can use packaging as a tool to convey your message. This is a feature that they don’t find in other brands.
- Material Selection: The customer is very clever; he gets the idea about the product quality from the packaging material quality. They think if the packaging material is good, it means the inside product also has high quality. Another reason for using high-quality packaging materials is to ensure that it can lift the perfume bottle. This gives you the satisfaction that your items will be delivered safely to their desired destination. For additional tips on protecting delicate items like perfumes, check out these 10 Essentials for Fragile Item Packaging to ensure your products arrive in perfect condition. When customers receive their products in perfect condition, they are more likely to buy another from your store.
Conclusion
You have the option to create a unique identity with your fragrance line that reflects the essence of your brand. If you maintain consistency, like using the same colors and design across all your articles. This helps your customers easily find your product while shopping. Moreover, this creates a clearer “WHY” among them that helps them to understand why your product is good for them. By adding some tiny detail to your product, you can effortlessly build your signature fragrance that helps to represent your brand differently in the competitive market.
